I was once married to a writer.  It was not said explicitly but it was regularly inferred—he was the creative one—the artist—and I, as a pursuer of  business, was the facts-figures-hard-core thinker.

I knew it then and I am certain of it now—business is a creative pursuit.

All businesses are dynamic, moving, growing (or shrinking), in a constant change of flux dependent on market conditions, resources, capital and the like.  We, as leaders are the artists, the creators of the responses our businesses make and take in order to succeed.   Our canvas is the marketplace, our palette is our people and our creativity is our own intellect. 

I own several dozen business books that echo this notion of art, some of them include;

The ART of Possibility (Zander & Zander), Sun Tzu’s The ART of War (Gagliardi), Leadership as an ART (Max Depree).

I contemplate on this word, ART which is defined my Collins Concise as ‘the exercise of human imaginative skill’.

True leaders express their creativity by creating businesses of beauty and special significance.

I stumbled across this address by Field Marshall Slim (former Governor-General of Australia). It again  stressed this point;

“To begin with, we do not talk in the army of “management” but of “leadership”.  This is significant.  There is a difference between leaders and management.  Leadership is of the spirit, compounded of personality and vision: its practice is an art.  Management is of the mind, more a matter of accurate calculation of statistics, of methods, time tables and routines: its practice is a science.  Managers are necessary, leaders are essential”.


ImageMichelle Clarke is an Executive Coach based in Cape Town. She works locally and internationally with Leaders, Executives and Executive Coaches, helping them to navigate the complexity of 21st century leadership.  To learn more about her work please visit her website www.motivcoach.com, and be sure also to subscribe to this blog for future updates.

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I work with only a select number of clients at any time. If you think we are a good fit, please email me on motivcoach@gmail.com